HubSpot generates a 50% increase in leads and new customers with Builtfirst!

About Hubspot for Startups

HubSpot for Startups isn't your average software program. It's like a launchpad for early-stage ventures, propelling them towards explosive growth. Imagine a buzzing community of thousands of ambitious startups, fueled by the guidance of experienced VCs, accelerators, and incubators. That's the world of HubSpot for Startups, where budding entrepreneurs get the tools and resources they need to navigate the exciting yet challenging journey to becoming the next big thing.

  • HQ Location: Cambridge, Massachusetts, USA
  • Website: www.hubspot.com
  • Industry: Inbound Marketing & Sales Software

What is a Perk? How Does it Benefit HubSpot? In the world of startup programs, perks are enticing benefits offered to attract and retain promising startups. These perks can take many forms, but a common example is a discounted subscription to a valuable software or service. For HubSpot for Startups, the perk could be a significant discount on their all-in-one CRM platform, encompassing marketing, sales, customer service, and content management tools.

This perk offers several advantages to HubSpot:

Increased Brand Awareness

By offering a valuable perk, HubSpot for Startups gets its name in front of a targeted audience of promising startups. This broadens brand awareness and establishes HubSpot as a key partner for early-stage ventures.

Enhanced Customer Acquisition:

Discounted access to HubSpot's powerful CRM platform allows startups to experience its benefits firsthand. This can lead to higher conversion rates and a stronger pipeline of paying customers for HubSpot once the startups graduate from the program.

Valuable Customer Insights:

HubSpot for Startups gains valuable insights into the needs and challenges faced by early-stage ventures through their program participants. This feedback loop allows them to continuously refine their offerings and ensure they remain relevant to the evolving startup landscape.

Challenges

Even with all their success, HubSpot for Startups faced a roadblock: limited visibility in new and emerging startup havens. These hidden gems were bursting with potential customers – promising ventures that could benefit hugely from the HubSpot for Startups program. But without a strong presence in these marketplaces, many startups simply weren't aware of the program's potential to transform their business.

Solution

To tackle this challenge head-on, HubSpot for Startups teamed up with Builtfirst! Builtfirst acted like a bridge, connecting startups to a diverse network of partner marketplaces. This has game-changer for HubSpot for Startups.

50% Surge in New Customers By expanding their presence across existing and new partner marketplaces, HubSpot for Startups witnessed a dramatic rise in leads and new customer acquisition, translating to a 50% increase in new customers!

Enhanced Market Presence and Growth Builtfirst propelled HubSpot for Startups into the spotlight of , significantly boosting their brand awareness and attracting a broader audience of promising, high-quality startups.

Streamlined Operations and Team Collaboration The platform's integrated tools streamlined marketing and sales processes, improving team efficiency and fostering better collaboration. This freed up the HubSpot for Startups team to focus on strategic initiatives, expand co-marketing campaigns, and enhancing their already exceptional customer experience.

Data-Driven Insights for Informed Decisions Builtfirst's robust analytics provided valuable data on perk performance within the program. This allowed HubSpot for Startups to make data-driven decisions, ensuring alignment with the needs and values of both startups and partners.

Builtfirst & Hubspot for Startups

HubSpot for Startups exemplifies the hallmarks of a successful startup program. Their partnership with Builtfirst further strengthens their program by distributing their discount, fostering a supportive community, and empowering a new generation of entrepreneurs to achieve their full potential. The collaboration between HubSpot for Startups and Builtfirst is just one example of how Builtfirst helps providers unlock exponential growth potential.

"BuiltFirst has been a standout partner in the HubSpot for Startups program, offering an efficient solution for organizations and investors to provide top-
tier perks without extra administration. They've also supplied valuable data on our perk's performance, keeping us attuned to the needs and values of startups and partners’

Kelsey Aina
Principal Head of Startup
Partnerships at HubSpot

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